The same canvas we use in the first week of an AI Commerce Diagnostic. Print it on a single page, put it on a wall, and fill it in with the people who own each stage.
How to use it
- List your funnel stages across the top: discover, consider, basket, checkout, deliver, return, renew.
- For each stage, write where revenue leaks today and how you know.
- Map candidate AI use cases to each leak.
- Score each use case from one to five on value, feasibility, low risk and fast proof. Five is always the good end.
- Add the four scores. Circle the top three. That is your shortlist.
What a good entry looks like
Stage: checkout. Leak: shoppers abandon when duties appear at the door. Evidence: support tickets and the drop at the payment step. Play: show landed cost before payment. Scores: value 4, feasibility 4, low risk 4, fast proof 3. Total 15.
What to do with the shortlist
Nothing scales without a holdout. For each of the three, name the control group before you build anything, and agree in advance what result would make you stop.