Trend report · Book
The Future of Commerce
Eleven commerce trends, from shopless buying to B2B sold direct to anyone, plus a feature on the metaverse. Where commerce is going, and how to grow with it.
01 · Why it exists
Commerce kept us moving, and the habits stayed.
Commerce kept people safe, connected and supplied through the pandemic, and it picked up habits that stuck. This report follows those habits forward. It shows where commerce is heading so you can grow with it and help build a better future for the people it serves.
02 · The trends
Eleven trends and one feature
Each trend is a sentence a customer would say.
- 01
Shopless Commerce
"I know what I want"
- 02
Intelligence Driven Commerce
"AI replaces humans for everything"
- 03
Conversational Commerce
"I ask my assistant to get something for me"
- 04
Commerce Everywhere
"Meet me where I am"
- 05
Atomized Brand Presence
"I see you everywhere I go"
- 06
Marketplaces: Own or Participate
"My need requires things from more than one company"
- 07
Event-ful Commerce
"I want to be immersed in a cool experience"
- 08
Connected Commerce
"I want everything to work the same"
- 09
Empathetic Commerce
"What I purchase needs to impact the world positively"
- 10
Public Service Commerce
"I frictionlessly access the things I depend on without thinking about cost"
- 11
B2B as Direct to Anyone
"I sell frictionlessly to everyone"
- +
Special feature: The Metaverse
"I want adventure and a fun new experience"
Get the book
Read it today.
The eBook is on Apple Books. For the print edition, email us and we'll send it.
Every copy feeds someone
All proceeds go to feeding people. Each copy gives one person a week of meals through the World Food Programme.
- ISBN 978-1-77835-085-6
- eBook
- ISBN 978-1-77835-086-3
Next step
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