Shopping agents read structured data. They don't read your homepage. Answer each question yes or no, count your yeses, and you have a score by the end of the afternoon. The PDF is a printable version with room for notes and owners.
Product data
- Every SKU has structured attributes for the ways customers search: size, material, rating, compatibility.
- Units, sizes and materials are normalized across suppliers.
- Descriptions state facts a buyer can check, not supplier slogans.
- Every image has meaningful alt text.
- Every product carries a stable ID and a GTIN or equivalent.
Price, stock and delivery
- Live price is available through an API or feed, not only on the page.
- Stock is available per location.
- The delivery promise is machine readable, by destination.
- Duties and taxes are shown before payment on cross-border orders.
- The price on the page matches the price in your feeds and marketplaces.
Policies and trust
- Return terms are structured data, not only a PDF.
- Warranty and shipping terms are explicit.
- The same policies appear on the site, in feeds and on marketplaces.
- Reviews and ratings are marked up so a machine can read them.
Access
- Your bot rules say which AI crawlers and agents are welcome, and someone chose that on purpose.
- Key product facts are in the page HTML, not loaded later by a script.
- Checkout works by keyboard and screen reader. The same structure helps an agent complete it.
Presence
- You know which assistants and agent programs matter for your category.
- You have a position on open checkout and payment protocols, and a named owner for it.
- Someone checks what assistants say about your brand each month.
Your score
- 17 to 20: agents can work with you today. Spend your effort on presence and on watching what they say.
- 11 to 16: the gaps are specific and fixable in a quarter. Start with whichever group scored lowest.
- Under 11: begin with product data. It pays off for on-site search and conversion whether or not agents show up.