The Future

4:00 p.m.

It's 4 p.m. on Sunday and the bake sale is at 8 a.m.

No flour, no time and one kid who just remembered.

4:00
bake sale is tomorrow 8am!!

NOTHING UNDERNEATH YET

4:01 p.m.

She asked her assistant.

One sentence.

ASSISTANT

Nut-free cake for 24. Delivered by 8 tomorrow.

ONE QUESTION BECOMES FORTY LOOKUPS

4:02 p.m.

The closest stores disappeared first.

Their pages were written for scrolling. The assistant couldn't check a single answer. One store could. Hearthstone Pantry.

HOLD TO SEE UNDERNEATH

IT CHECKS EVERY ANSWER. 1 OF 40 CAN BE CHECKED.

4:04 p.m.

Every product page has two readers now.

One of them can't taste.

PRODUCTYummy mix!!(sweet, fun, yum)
PRODUCT RECORD
NUT-FREE
YES
SERVES
24
ARRIVES
BY 8:00 A.M.

THE SAME PAGE, READ AS DATA

4:06 p.m.

She was buying anyway.

The coupon stayed in the drawer.

Nut-free cake mix x356.00
Piping set + liners31.00
Bake-sale boxes x418.00
15% OFF−$15.75$15.75 KEPT

A SURE THING DOESN'T NEED A DISCOUNT

4:08 p.m.

The price on screen is the price at the door.

Nut-free cake mix x356.00
Piping set + liners31.00
Bake-sale boxes x418.00
DUTY + TAX13.65
TOTAL118.65
DUE AT THE DOOR $0.00

DUTIES AND TAXES FROM OFFICIAL TABLES

4:11 p.m.

That was the checkout.

Four seconds, one-handed. It works the same for a keyboard, a screen reader or an agent.

TOTAL 118.65Pay

0:000:020:04

FOUR WAYS IN. ONE PATH.

4:12 p.m.

Twelve minutes.

Six layers did the work. She saw one of them.

HEARTHSTONE PANTRY · ORDER 0001 IS ON ITS WAY

7:58 a.m.

The sale is over. The store is still paying attention.

If she returns something, it gets a quiet risk score. If she stops coming back, she gets a nudge before she's gone.

  1. DISCOVER
  2. BASKET
  3. CHECKOUT
  4. RETURNS
  5. RENEWAL

LAYER 6 IS STILL WATCHING

Hearthstone Pantry made it easy to buy.

Most stores still can't be read by the assistant asking the question.

We find out which layers your store is missing.

X-ray your store → Back to the site